FEELING FILTHY?
Filthy XIII is an independent brewery based in Bristol.
Their location is well known for bringing a creative hub, with street art and creativity playing a huge role in the identity of the area. As such, Beard were asked to help create a bold and versatile brand which would embrace the local culture and add it’s own stamp in the process.
To do this, Beard created a style which not only played on the craft and creativity of the area but of the cocktails and food that were being offered. Their deliberately playful menu left spaces for customers to doodle and leave their mark. Likewise, the brand was separated into the skull icon and a strong wordmark, both of which can be used independently in various places. This led to various merch and promotional assets, raising awareness and further strengthening the Filthy brand.